This may be the most important idea in business. If you only take one thing away from this book, it should be this: Create something that people WANT… - Ramit Sethi

I suspect that a generation of young male investors will suffer poor lifetime returns because they have become addicted to crypto/gambling and find 10% annual returns "boring"

If you use generic phrases like "feeling motivated" and "I'm going to buckle down," I can tell you you're already going to fail. And after failing multiple times, you'll start to see yourself as a "person who fails." In other words, you start to believe, "I'm not the kind of person who can succeed in business.

He created a "Top 50 Favorites" list of contacts on his phone. He prioritizes them when it comes to hanging out. When he has a free minute, he calls/texts the people on his Top 50 list. Then he told us, at the end of the year, he re-evaluates who should be on the list and shuffles/deletes/adds to it. It can only be 50 people, so every year, he makes the tough decisions as to who's in his Top 50. People DID NOT LIKE THIS.