Life is always going to be messy. But the most successful people don't rely on "motivation" or "working harder" to get things done. Instead, they hav… - Ramit Sethi

In a world of infinite choice if something is not made specifically for me I'm gone.

There are many audiences you should not build a business around, simply because they will never buy. For example, any business that serves nonprofits is doomed. Nonprofits are not going to pay you. Neither will restaurants or students. Restaurant owners believe they're "too busy" for most services, and students are poor and want to spend their limited money on alcohol. A huge part of your success in business comes from consciously choosing who you're attracting and who you're repelling.

It's ironic that people are afraid of "possibly" losing money in the stock market, when they will certainly run out of money if they don't invest.