When I realized I was going to have to be a whore, to put my face on the label, I decided that the only way I could do it was to give away all the mo… - Paul Newman

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When I realized I was going to have to be a whore, to put my face on the label, I decided that the only way I could do it was to give away all the money we make. Over the years, that ethical stance has given us a 30 per cent boost. One in three customers buys my products because all the profits go to good causes and the rest buy the stuff because it is good.