When we give people segmented attention, piecemeal time, switching back and forth, the switching cost is higher than just the time involved. We end u… - Gary Keller

The people we live with and work with on a daily basis deserve our full attention. When we give people segmented attention, piecemeal time, switching back and forth, the switching cost is higher than just the time involved. We end up damaging relationships.

Long hours spent checking off a to-do list and ending the day with a full trash can and a clean desk are not virtuous and have nothing to do with success. Instead of a to-do list, you need a success list — a list that is purposefully created around extraordinary results.

To-do lists tend to be long; success lists are short. One pulls you in all directions; the other aims you in a specific direction. One is a disorganized directory and the other is an organized directive. If a list isn’t built around success, then that’s not where it takes you. If your to-do list contains everything, then it’s probably taking you everywhere but where you really want to go.

I’ve played the board game Risk with my son and witnessed an otherwise guileless, wonderful child morph into a little Napoleon plotting my demise. If everyone, even the sweetest child I know, is capable of this level of competitiveness, why don’t we all apply the same level of strategic thinking and competitiveness to our careers? And, by the way, why shouldn’t our work be just as entertaining? Almost all of the Millionaire Real Estate Agents we’ve worked with or interviewed for this book were, by nature, very competitive people.

They allow purpose to be the guiding force in determining the priority that drives their actions.