Cosmologists have plenty of ego. How could you not when your job is to deduce what brought the universe into existence? - Neil deGrasse Tyson

What is NASA's mission? Is it to beat the russians? Is it to inspire?

There are street artists. Street musicians. Street actors. But there are no street physicists. A little known secret is that a physicist is one of the most employable people in the marketplace - a physicist is a trained problem solver. How many times have you heard a person in a workplace say, "I wasn't trained for this!" That's an impossible reaction from a physicist, who would say, instead, "Cool. A problem I've never seen before. Let's see how I can figure out how to solve it!" Oh, and, have fun along the way.

Knowing how things work is important, but I think that's an incomplete view of what science literacy is or, at least, should be. Science literacy is an outlook. It's more of a lens through which you observe what goes on around you.