But <span style="color:green" title="that we live in a highly competitive society, each of us trying to outdo the other, and that conflict, rather th… - S. I. Hayakawa

We live in a highly competitive society, each of us trying to outdo the other in wealth, in popularity or social prestige, in dress, in scholastic grades or golf scores. [...] One is often tempted to say that conflict, rather than cooperation, is the great governing principle of human life.

Mr. Mets is representative not only of the general public, but also of many scientific workers, publicists, and writers. Like most people, he takes words as much for granted as the air he breathes, gives them about as much thought. <span style="color:green" title=(After all, he has been talking ever since he can remember.) Mr, Mets's body automatically adjusts itself, within certain limits, to changes in climate or atmosphere, to shifts from cold to warm, from dry to moist, from fresh to foul; no conscious effort on his part is required to make these adjustments. Nevertheless, he is ready to acknowledge the effect that climate and air have upon his physical well-being, and he takes measures to protect himself from unhealthy air, either by getting away from it, or by installing air-conditioning systems to purify it.">[...] But Mr. Mets, like the rest of us, also adjusts himself automatically to changes in the verbal climate, from one type of discourse to another, from one set terms to another, from the listening habits of one kind of social occasion to those of another kind of social occasion, without conscious effort. He has yet, however, to acknowledge the effect of his verbal climate on his mental health and well-being. </SPAN>

²The writer once had an eight-year-old car in good running condition. A friend of his, a repairman who knew the condition of the car, kept urging him to make it for a new model. "But why?" the writer asked. "The old car's in fine shape still." The repairman answered scornfully, "Yeah, but what the hell. All you've got is transportation." Recently, the term "transportation car" has begun to appear in advertisements; for example, "'48 Dodge -- Runs perfectly good; transportation car. Leaving, must sell. $100." (Classified section of the Pali Press, Kailua Hawaii.) Apparently it means a car that has no symbolic or prestige value and is good only for getting you there and bringing you back -- a miserable kind of vehicle indeed!

We all inherit a great deal of useless knowledge, and a great deal of misinformation and error (maps that were formerly thought to be accurate), so that there is always a portion of what we have been told that must be discarded. But the cultural heritage of our civilization that is transmitted to us -- our socially pooled knowledge, both scientific and humane -- has been valued principally because we have believed that it gives us accurate maps of experience. The analogy of verbal words to maps is an important one [...]. It should be noticed at this point, however, that there are two ways of getting false maps of the world into our heads: first, by having them given to us; second, by creating them ourselves when we misread the true maps given to us.