Environment is process, not container. (p. 30) - Marshall McLuhan

Disarmament is illogical and futile, unless one is prepared to regard the available means of production and social organization as affording unique social ends. To divert electrical energy and circuitry into atomic bombs shows the same imaginative power as wiring the dining-room chairs to enable one to electrocute the sitter in the event that he might prove hostile. It is part of the age-old habit of using new means for old purposes instead of discovering what are the new goals contained in the new means. (p.202)

they will be hearers of many things and will have learned nothing; they will appear to be omniscient and will generally know nothing;

The twentieth century encounter between alphabetic and electronic forces of culture confers on the printed word a crucial role in staying the return to “the Africa within.” (p. 51)