Starting with the smallest project that we have created... but maybe also one of the most complex. This is ... he pioneered the... regionalistic cuis… - Bjarke Ingels

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Starting with the smallest project that we have created... but maybe also one of the most complex. This is ... he pioneered the... regionalistic cuisine with his restaurant Noma... in Copenhagen...Noma is short for Nordic food, "Nordic smell" in Danish. He... rediscovered the Nordic landscapes, the flora and fauna of Nordic nature... to see how those plants and... animals could... be seen as ... a cuisine that's been dominated by French and Asian cuisine. ...[W]here we ...aligned with him was ...this idea that healthy could also be incredibly delicious. We have this notion... hedonistic sustainability, that sustainable can... be more enjoyable. Sustainable cities, sustainable buildings can be more enjoyable, not just good for the environment, but also great for the people living there. He's... done that to food.