Flirting has to be the original form of guerrilla marketing, from back before markets even existed. - Steven Kotler

That’s because at the Flow Genome Project10 we study the relationship between altered states and peak performance, focused primarily on the experience known as flow. Defined as an “optimal state of consciousness where we feel our best and perform our best,” flow refers to those “in the zone” moments where focus gets so intense that everything else disappears. Action and awareness start to merge. Our sense of self vanishes.
Our sense of time as well. And all aspects of performance, both mental and physical, go through the roof.

If you’re interested in mastery,” says University of Cambridge, England, neuropsychologist Barbara Sahakian, “you have to learn this lesson. To really achieve anything, you have to be able to tolerate and enjoy risk. It has to become a challenge to look forward to. In all fields, to make exceptional discoveries you need risk — you’re just never going to have a breakthrough without it.

After three decades of research, Zimbardo found that the healthiest, happiest, highest performers blend the best of both worlds. The optimal time perspective combines the energy, joy, and openness of Presents, with the strength, fortitude, and long-term vision of the Futures.