Flirting has to be the original form of guerrilla marketing, from back before markets even existed. - Steven Kotler

happiness raises nearly every business and educational outcome: raising sales by 37 percent, productivity by 31 percent, and accuracy on tasks by 19 percent,

What all this means is that learning the impossible is possible augments our ability to see ourselves doing the impossible, which triggers a systemic change in the body and the brain, which closes the gap between fantasy and reality. It also makes us significantly more flow prone.

And the benefits of selflessness go beyond silencing our inner critic. When free from the confines of our normal identity, we are able to look at life, and the often repetitive stories we tell about it, with fresh eyes. Come Monday morning, we may still clamber back into the monkey suits of our everyday roles — parent, spouse, employee, boss, neighbor — but, by then, we know they’re just costumes with zippers.