The modern dogma is comfort at any cost. - Aldo Leopold

The direction is clear, and the first step is to throw your weight around on matters of right and wrong in land-use. Cease being intimidated by the argument that a right action is impossible because it does not yield maximum profits, or that a wrong action is to be condoned because it pays. That philosophy is dead in human relations, and its funeral in land-relations is overdue.

What to do? I see only two courses open to the likes of us. One is to go live on locusts in the wilderness, if there is any wilderness left. The other is surreptitiously to set up within the economic Juggernaut certain new cogs and wheels whereby the residual love of nature, inherent even in Rotarians, may be made to recreate at least a fraction of those values which their love of "progress" is destroying. A briefer way to put it is: if we want Mr. Babbitt to rebuild outdoor America, we must let him use the same tools wherewith he destroyed it. He knows no other.

In our attempt to make conservation easy, we have made it trivial.