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" "You ought to regulate your manner of behaviour towards others, not according to your own humour, but agreeably to the pleasure and inclination of those with whom you converse.
Giovanni della Casa (28 July 1503 – 14 November 1556), was a Florentine poet, writer on etiquette and society, diplomat, and inquisitor.
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As therefore, when we consult, not our own pleasures, but that of our friends, our behaviour will be pleasing and agreeable; our first enquiry must be, what those particulars are, with which the greatest part of mankind are universally delighted; and what those are which, in general, they detest, as troublesome and offensive: For thus we shall easily discover, what kind of conduct, in our intercourse with others, is to be avoided, and what to be adopted and pursued.
We ought to esteem him alone an agreeable and good-natured man, who, in his daily intercourse with others, behaves in such a manner as friends usually behave to each other. For as a person of that rustic character appears, wherever he comes, like a mere stranger: so, on the contrary, a polite man, wherever he goes, seems as easy as if he were amongst his intimate friends and acquaintance.
For tho' it is certainly more laudable, and a thing of greater moment, to be generous, constant, and magnanimous, than merely to be polite and well bred; yet we find, from daily experience, that sweetness of manners, a genteel carriage, and, polite address are frequently of more advantage to those who are so happy as to be possessed of them, than any greatness of soul or brightness of parts are to those who are adorned with those more shining talents. For those slighter accomplishments are of more frequent, or rather of constant and daily use on every occasion; as we are under a necessity of conversing daily with other people: Whereas justice, fortitude, and those other more exalted virtues, are of much less frequent occurrence. For neither is a generous or a brave man obliged to exhibit those virtues, every hour of the day (which indeed would be impossible,) neither has a wise man, or a man of great genius, an opportunity of displaying those extraordinary talents, but very rarely. As much therefore as those greater qualities exceed those more trifling accomplishments in weight and importance; so much the latter exceed the former in number and more frequent use.