Actually, I think this might be an Al-Qaeda recruitment film. - Charlie Brooker

Fictional serial killers are usually more pretentious than frightening, perpetually quoting Milton or arranging their victims in poses designed to evoke the martyrdom of St Sebastian. What are you, a cold-blooded murderer or the controller of Radio 3?

...The result is the most nauseating display of artificial camaraderie since the horrific Doritos "Friendchips" TV campaign (which caused 50,000 people to kill themselves in 2003, or should have done).

I usually quite like women, but this advert makes me want to kill about 900 of them with my bare hands. It ends with the tiresome ladettes marching down a high street triumphantly singing the Here Come the Girls song out loud, like an invading squadron tormenting the natives with its war cry. Next year they'll probably be armed. Fear this.