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" "THE 1934 MAVERICK CAMPAIGN also marked Lyndon Johnson’s first involvement with one of the more pragmatic aspects of politics. Awakening early one morning a day or two before the election, in the big room in San Antonio’s Plaza Hotel that he shared with Johnson, L. E. Jones experienced an awakening of another sort. Johnson was sitting at a table in the center of the room — and on the table were stacks of five-dollar bills. “That big table was just covered with money — more money than I had ever seen,” Jones says. Jones never learned who had given the cash to Johnson — so secretive was his boss that he had not even known Johnson had it — but he saw what Johnson did with it. Mexican-American men would come into the room, one at a time. Each would tell Johnson a number — some, unable to speak English, would indicate the number by holding up fingers — and Johnson would count out that number of five-dollar bills, and hand them to him. “It was five dollars a vote,” Jones realized. “Lyndon was checking each name against lists someone had furnished him with. These Latin people would come in, and show how many eligible voters they had in the family, and Lyndon would pay them five dollars a vote.
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...his success in public relations had been due primarily to his masterful utilization of a single public relations technique: identifying himself with a popular cause. This technique was especially advantageous to him because his philosophy — that accomplishment, Getting Things Done, is the only thing that matters, that the end justifies any means, however ruthless — might not be universally popular. By keeping the public eye focused on the cause, the end, the ultimate benefit to be obtained, the technique kept the public eye from focusing on the methods by which the method was to be obtained.
And, of course, the sentences would often be strung together in stories, many of them set in the Hill Country. They were about drunks, and about preachers — there was one about the preacher who at a rural revival meeting was baptizing converts in a creek near Johnson City and became overenthusiastic. One teenage boy was immersed for quite a long time, and when his head was lifted out of the water, one of the congregation called out from the creek bank, “Do you believe?” The boy said, “I believe,” and the preacher promptly put his head under again. Again, when he emerged, someone shouted out, “Do you believe?” and again the boy said, gasping this time, “I believe.” Down he went again, and this time, when the preacher lifted his head up, someone shouted, “What do you believe?” “I believe this son of a bitch is trying to drown me,” the boy said.
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Abraham Lincoln struck off the chains of black Americans, but it was Lyndon Johnson who led them into voting booths, closed democracy’s sacred curtain behind them, placed their hands upon the lever that gave them a hold on their own destiny, made them, at last and forever, a true part of American political life.