Every week we go to the supermarket and every week we allow ourselves to be manipulated by the packaging and layout of the goods. - Derren Brown

There is no hypnotic phenomenon, no matter how remarkable it may appear, which cannot be re-created outside of a hypnotic state through such ordinary devices such as suggestion, hype and the exercise of charisma.

Any form of card-case, beyond the most battered and unassuming, is surely an aesthetic and social travesty. To withdraw, say, a silver case from the pocket before removing a card is surely to trumpet a ludicrous gaucheness and maladroit pretension. It is impossible for the intended recipient of the card to view the case as anything other than a misjudged piece of peacockery; unfeasible to avoid a brief inner commentary along the lines of oh, he’s bought one of those... he decided this would make the act of handing over a card a signal of his success as a businessman and a certain refined elegance as a gentleman... probably picked it out himself... please God it was a Father’s Day gift from a child who knew no better.

To forgive purely because it is nicer to forgive, and to do so when it’s a tough call; to try to speak only kindly of those we know because it is preferable to do so; to enjoy the successes of others because living thus is more enjoyable than the stress of living resentfully: such kind things make us better, lovlier people. And to try to live this way for its own merits, without invoking a supernatural reason for doing so, is to celebrate our humanity and to give kindness back its teeth.