Each time that a terrorist attack takes place in some Western city, nauseating hordes of cowards do one of two things: 1) Change their social media h… - Gad Saad

Geivett concluded his initial presentation by explaining that we are confronted here with an either-or-choice: Either God exists or He does not; either the universe was created or it was not; either life was designed or it was not; either morality is natural or it is not; either Jesus was resurrected or he was not. I opened up my rebuttal by explaining that there are only two types of theories: Those that divide the world into two types of theories, and those that do not.

The human instinct to protect one’s beliefs from the indignity of being challenged transcends an individual’s political orientation.44 It is a frailty of the human spirit, and as such, it is not restricted to liberals or conservatives. Few people possess the intellectual courage to expose their most cherished positions to opposing perspectives. The human ego is brittle and frail.

All other things equal, advertisements containing cute babies, sexy endorsers, and fear-inducing stimuli are typically attention grabbing and will likely yield greater recall.