The "flow of information" through human communication channels is enormous. So far no theory exists, to our knowledge, which attributes any sort of u… - Anatol Rapoport

The transition from the concept of information in the technical (communication engineering) sense to the semantic (theory of meaning) sense was indeed difficult, if not impossible.

There are two suffixes in our language (and similar ones in other European languages) which suggest organized knowledge. One is the venerable, academic "ology," that reminds one of university curricula and scholarship. The other is the energetic and somewhat mysterious "ics," which has a connotative flavor of magic. Where "ology" suggests academic isolation (ichthyology, philology) "ics" suggests a method of attack on life's problems. It contains a faint throwback to the ancient dreams of the philosopher's stone and of "keys" to the riddles of the universe. Ancient words ending in "ics" are mathematics and metaphysics. Of more recent origin are economics, statistics, semantics, and cybernetics.

The behavior of two individuals, consisting of effort which results in output, is considered to be determined by a satisfaction function which depends on remuneration (receiving part of the output) and on the effort expended. The total output of the two individuals is not additive, that is, together they produce in general more than separately. Each individual behaves in a way which he considers will maximize his satisfaction function. Conditions are deduced for a certain relative equilibrium and for the stability of this equilibrium, i.e., conditions under which it will not “pay” the individual to decrease his efforts. In the absence of such conditions "exploitation" occurs which may or may not lead to total parasitism.