We want to set up an environment where the decision making occurs free of the misguiding force of persuasion. Persuasion leads to mediocrity. To be e… - Rick Rubin

Imagine going to live on a mountaintop by yourself, forever. You build a home that no one will ever visit. Still, you invest the time and effort to shape the space in which you’ll spend your days. The wood, the plates, the pillows — all magnificent. Curated to your taste. This is the essence of great art. We make it for no other purpose than creating our version of the beautiful, bringing all of ourself to every project, whatever its parameters and constraints. Consider it an offering, a devotional act. We do the best, as we see the best — with our own taste. No one else’s. We create our art so we may inhabit it ourselves.

Attuned choice by attuned choice, your entire life is a form of self-expression. You exist as a creative being in a creative universe. A singular work of art.

Pay particular attention to the moments that take your breath away — a beautiful sunset, an unusual eye color, a moving piece of music, the elegant design of a complex machine.