To cope with this difficulty [of limited capacity], even a mechanical recognition system must have some way to select portions of the incoming inform… - Ulric Neisser

The term "cognition" refers to all processes by which the sensory input is transformed, reduced, elaborated, stored, recovered, and used. It is concerned with these processes even when they operate in the absence of relevant stimulation, as in images and hallucinations. Such terms as sensation, perception, imagery, retention, recall, problem-solving, and thinking, among others, refer to hypothetical stages or aspects of cognition.

Cognitive processes surely exist, so it can hardly be unscientific to study them.

Attention is not a mysterious concentration of psychic energy; it is simply an allotment of analyzing mechanisms to a limited region of the field. To pay attention to a figure is to make certain analyses of, or certain constructions in, the corresponding part of the icon.