Apparently we’re now in a state where most ads are full of people looking at us in a way that would heat us up down to our toes if it happened in rea… - Max Barry

mktg case study #8: mktg groceries USE LARGE SPECIAL! TAGS ON GOODS WITHOUT REDUCING THEIR PRICE. PRACTICE THE LINE: “OUR COMPANY FEELS THAT THE WORD SPECIAL IN NO WAY IMPLIES A CONNECTION WITH PRICE.”

He is looking for something called The Omega Management System, which is the latest management fad in a tradition stretching back through Six Sigma and Total Quality Management to the practice of bleeding sick patients and investing in tulips.

“Look, how about this: just once, don’t assume every person you meet has a personal vendetta against you.”
6 frowns at her drink. “That’s not a sound strategy.”