After all, what is a film? It is selling of a dream. We have to tell lies to people, we have to sell them dreams. - Shah Rukh Khan

I've become a free-for-all brand. I hope they come out with a rule that they can't use a person's name without paying him for it!

I don't think I've achieved superstardom. One has to achieve much more. My next level is the next shot I do. When I see some of my shots, I wonder why I did them so badly. Audiences and critics don't know about these shots. But I know. These moments remain very personal.

It has varied. I don’t know if it’s good or bad but a dear friend of mine Aziz (Mirza) asked me not to do Don. I was also told to cut my hair and to change my name because someone said that there couldn’t be a movie star by the name of Shah Rukh Khan. (when asked the worst piece of professional advice that someone has given him)