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Which of the factors that the industry takes for granted should be eliminated? Which factors should be reduced well below the industry’s standard? Wh… - W. Chan Kim
" "Which of the factors that the industry takes for granted should be eliminated? Which factors should be reduced well below the industry’s standard? Which factors should be raised well above the industry’s standard? Which factors should be created that the industry has never offered?
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About W. Chan Kim
W. Chan Kim (born 1951) is a Korean-born business theorist, Professors of Strategy and Management at INSEAD, and co-director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. He is known as co-author of the 2005 book Blue Ocean Strategy.
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Also Known As
Native Name:
김위찬
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