This is the visual world, using the most advanced advertising techniques that are familiar to the crowds in their daily life.. ..What kind of represe… - Fernand Léger

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This is the visual world, using the most advanced advertising techniques that are familiar to the crowds in their daily life.. ..What kind of representational art do you want to inflict on these men then, when they’re solicited everyday by the cinema, radio, huge photo montages and advertising hoardings? How can you compete with these enormous modern mechanisms, which give you art to the 1000th degree?

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About Fernand Léger

Joseph Fernand Henri Léger (February 4, 1881 – August 17, 1955) was a French painter, sculptor, and filmmaker. He started his art in early cubism and developed a style in which the human figure in relation to the modern times was his central aim to represent. He and his art was engaged with communism and with the worker's life.

Also Known As

Pen Names: Lezhe, Fernan
Alternative Names: Fernand Leger Fernan Lezeh Fernan Lez'eh Fernan Lezhe Ferunan Reje F. Leger Leger fernand leger Fernad Léger Léger

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Additional quotes by Fernand Léger

The relationship of volumes, lines, and colors demands absolute orchestration and order. These values are all unquestionable influential; they have extended into modern objects such as airplanes, automobiles, farm machines, etc. Today we are in competition with the 'beautiful object'; it is undeniable. Sometimes its plastic qualities make it beautiful in itself and consequently unusable; one can only fold one's arms and admire it. There is also today an astonishing art of window display. Certain store windows are highly organized spectacles.. .If, pushing things to extremes, the majority of manufactured objects and 'stored spectacles' were beautiful and had plasticity, we artists would no longer have any reason to exist.

Naturally, in order to find in this break [in the visual perception] with time-honored habits a basis for a new pictorial harmony and a plastic means of dealing with life and movement, there must be an artistic sensibility far in advance of the normal vision of the crowd.

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