Maybe comets killed the dinosaurs, maybe they tripped and fell. What's the difference? We'll never know. We couldn't solve the Kennedy Assassination,… - Jerry Seinfeld

Nobody wants anything less than "extra strength". "Extra strength" is the absolute minimum. You can't even get "strength"; "strength" is out now. It's all "extra strength". Some people are not satisfied with "extra"; they want "maximum". "Give me the 'maximum strength'." "Give me the maximum allowable human dosage." "Figure out what will kill me and then back it off a little bit."

I used to say that each season was a transatlantic submarine voyage: that you would load up the sub with all the supplies -- y'know, you-- we would do pre-production: we would come up with outlines and story ideas, and get as much stuff as we could in advance -- but once that-- we shoved off and we were out into the ocean, you just-- you quickly went through your supplies about a third of the way, and then, you would just start at eating each other to get through the season.

All human endeavor is killing time. All of it.