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" "Individualism implies a loosely knit social framework in which people are supposed to take care of themselves and of their immediate families only.
Geert Hofstede (born 2 October 1928 – 12 February 2020) is a Dutch , former IBM employee, and Professor Emeritus of Organizational Anthropology and International Management at the University of Maastricht in the Netherlands, well-known for his pioneering research of cross-cultural groups and organizations.
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Cross-cultural studies presuppose a systems approach, by which I mean that any element of the total system called ``culture’’ should be eligible for analysis, regardless of the discipline that usually deals with such elements. At the level of (national) cultures, these are phenomena on all levels: individuals, groups, organizations, or society as a whole may be relevant. There is no excuse for overlooking any vital factor because it is usually treated in someone else’s department at the university.