When I’m trying to define African luxury, and this is not an exclusive definition, it has to benefit the person who’s buying it in terms of its value… - Reni Folawiyo

I am surrounded by beautiful products with great history culturally and was always inspired by our own version of Luxury. I felt we needed a platform that challenged us into making traditional luxury objects covetable by ourselves and the rest of the world. Also I looked around and saw that we have great taste and love of Luxury but not many people were investing in retail in a formal way. I am also aware that Luxury Retail is becoming very experiential and that creating our own unique version of luxury retail will be interesting educative and inspiring.

I devote a lot of time reading about and consuming the different art forms that we live with. I have tried to paint, I have made furniture, I have designed clothes, and I have always created experiences.

I decided it would be interesting to have the best stuff from all over the world along with the very best from Africa all in the same space to get people from outside Africa to see what was possible, but also to get people in Africa to understand the value of what they had. It was a bit of an education on both sides.