Some emerging markets will check all the boxes — strong population growth, growing middle class, verge of investment grade, great leadership, and hun… - Sam Zell

First, the key to our prior success had been an inefficient market. The real estate industry had always been fragmented, with valuations and projections that often varied widely.

The Jacor story was all about seeing micro opportunities in macro events. In this case, the macro event was legislation similar to the impact of the Economic Recovery Tax Act of 1981 on NOLs. But I find implications for opportunity everywhere — in world events, economic news, and conversations. I’ve always been on the lookout for big-picture influencers and anomalies that will direct the course of industries and companies.

So I called Merrill Lynch and said, “I want to create an opportunity fund wherein investors put up cash to become my partners in the purchase of distressed real estate.” No one, including me, had done this kind of fund before, but they thought it was a great idea. They put up 5 percent of the first fund’s target and said they’d raise the balance of the capital. Six months later, we still had no commitments. Not one. So I took over the process and hit the road — from May 10 through June 30, 1989. I found that to raise money, I had to do it personally. I traveled with Merrill forty-two of those fifty-two days and did every single presentation — typically three to four a day in different cities.