It was none of your foul science. I am an occultist." "A distinction in terminology only. Our means may differ, but we employ identical techniques. F… - Michael Swanwick

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It was none of your foul science. I am an occultist."
"A distinction in terminology only. Our means may differ, but we employ identical techniques. First, render the brain open to suggestion. We use magnetic resonance, while you employ drugs, ritual, sex, terror, or some combination thereof. Then, when the brain is susceptible, imprint it with new behavior patterns. We use holotherapeutic viruses as the message carriers; you eat a rat. Finally, reinforce the new pattern in your daily life. Our methods are probably identical there. The skill is extremely old; people were being reprogrammed long before machines.