we have entered a third and even more momentous era, a life-science revolution. Children who study digital coding will be joined by those who study g… - Walter Isaacson

He had the attitude that he could do anything, and therefore so can you. He put his life in my hands. So that made me do something I didn't think I could do.... If you trust him, you can do things. If he's decided that something should happen, then he's just going to make it happen. (Elizabeth Holmes)

For Einstein, as for most people, a belief in something larger than himself became a defining sentiment. It produced in him an admixture of confidence and humility that was leavened by a sweet simplicity. Given his proclivity toward being self-centered, these were welcome graces. Along with his humor and self-awareness, they helped him to avoid the pretense and pomposity that could have afflicted the most famous mind in the world.
His religious feelings of awe and humidity also informed his sense of social justice. It impelled him to cringe at trappings of hierarchy or class distinction, to eschew excess consumption and materialism, and to dedicate himself to efforts on behalf of refugees and the oppressed.

So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.