Values are the soul of storytelling. - Robert McKee

THE PRINCIPLE OF CREATIVE LIMITATION Limitation is vital. The first step toward a well-told story is to create a small, knowable world. Artists by nature crave freedom, so the principle that the structure/setting relationship restricts creative choices may stir the rebel in you. With a closer look, however, you’ll see that this relationship couldn’t be more positive. The constraint that setting imposes on story design doesn’t inhibit creativity; it inspires it.

Turning Points fail when we overprepare the obvious and underprepare the unusual.

If the story you're telling, is the story you're telling, you're in deep shit.