She touched you twice,' he said in a little while. 'The first touch was to bring you to life again, but the second was for you. - Peter S. Beagle

The most professional curse ever snarled or croaked or thundered can have no effect on a pure heart.

The true secret in being a hero lies in knowing the order of things. The swineherd cannot already be wed to the princess when he embarks on his adventures, nor can the boy knock on the witch's door when she is already away on vacation. The wicked uncle cannot be found out and foiled before he does something wicked. Things must happen when it is time for them to happen. Quests may not simply be abandoned; prophecies may not be left to rot like unpicked fruit; unicorns may go unrescued for a very long time, but not forever. The happy ending cannot come in the middle of the story.

You must never run from anything immortal. It attracts their attention. [...] Never run. [...] Walk slowly, and pretend to be thinking of something else. Sing a song, say a poem, do your tricks, but walk slowly and she may not follow.