I am I and my circumstance, and if I don't save it I don't save myself. - José Ortega y Gasset

The mass-man would never have accepted authority external to himself had not his surroundings violently forced him to do so. As to-day, his surroundings do not so force him, the everlasting mass-man, true to his character, ceases to appeal to other authority and feels himself lord of his own existence. On the contrary the select man, the excellent man is urged, by interior necessity, to appeal from himself to some standard beyond himself, superior to himself, whose service he freely accepts.… Contrary to what is usually thought, it is the man of excellence, and not the common man who lives in essential servitude. Life has no savour for him unless he makes it consist in service to something transcendental. Hence he does not look upon the necessity of serving as an oppression. When, by chance, such necessity is lacking, he grows restless and invents some new standard, more difficult, more exigent, with which to coerce himself. This is life lived as a discipline — the noble life.

The primary meaning of the words "modern," "modernity," with which recent times have baptised themselves, brings out very sharply that feeling of "the height of time" which I am at present analysing. "Modern" is what is "in the fashion, "that is to say, the new fashion or modification which has arisen over against the old traditional fashions used in the past. The word "modern" then expresses a consciousness of a new life, superior to the old one, and at the same time an imperative call to be at the height of one's time. For the "modern" man, not to be "modern" means to fall below the historic level.

The surrealist thinks he has outstripped the whole of literary history when he has written (here a word that there is no need to write) where others have written "jasmines, swans and fauns." But what he has really done has been simply to bring to light another form of rhetoric which hitherto lay hidden in the latrines.