As the great self-help coach Tony Robbins says, “If you don’t know what you want, the chances that you’ll get it are extremely low.” If - Ben Horowitz

Great decisions come from CEOs who display an elite mixture of intelligence, logic, and courage.

products are dramatically cheaper than Apple’s. Culture is not like a mission statement; you can’t just set it up and have it last forever. There’s a saying in the military that if you see something below standard and do nothing, then you’ve set a new standard. This is also true of culture — if you see something off-culture and ignore it, you’ve created a new culture. Meanwhile, as business conditions shift and your strategy evolves, you have to keep changing your culture accordingly. The target is always moving.

The technique is marvelously described in the classic management text The One Minute Manager.