And because they were in some way one thing and one purpose, she smiled with him. And they began this day with hope. - John Steinbeck

Among primitives sometimes evil is escaped by never mentioning the name, as in Malaysia, where one never mentions a tiger by name for fear of calling him. Among others, as even among ourselves, the giving of a name establishes a familiarity which renders the thing impotent. It is interesting to see how some scientists and philosophers, who are an emotional and fearful group, are able to protect themselves against fear. In a modern scene, when the horizons stretch out and your philosopher is likely to fall off the world like a Dark Age mariner, he can save himself by establishing a taboo-box which he may call "mysticism" or "supernaturalism" or "radicalism." Into this box he can throw all those thoughts which frighten him and thus be safe from them.

Thou mayest rule over sin,’ Lee. That’s it. I do not believe all men are destroyed. I can name you a dozen who were not, and they are the ones the world lives by. It is true of the spirit as it is true of battles — only the winners are remembered. Surely most men are destroyed, but there are others who like pillars of fire guide frightened men through the darkness. ‘Thou mayest, Thou mayest!’ What glory! It is true that we are weak and sick and quarrelsome, but if that is all we ever were, we would, millenniums ago, have disappeared from the face of the earth. A few remnants of fossilized jawbone, some broken teeth in strata of limestone, would be the only mark man would have left of his existence in the world. But the choice, Lee, the choice of winning! I had never understood it or accepted it before. Do you see now why I told Adam tonight? I exercised the choice. Maybe I was wrong, but by telling him I also forced him to live or get off the pot. What is that word, Lee?”
“Timshel,” said Lee.

"I'm sorry," Ethan said. "You have taught me something — maybe three things, rabbit footling mine. Three things will never be believed — the true, the probable, and the logical. I know now where to get the money to start my fortune."