If we could learn to like ourselves, even a little, maybe our cruelties and angers might melt away. - John Steinbeck

It has always seemed strange to me,” said Doc. “The things we admire in men, kindness and generosity, openness, honesty, understanding and feeling are the concomitants of failure in our system. And those traits we detest, sharpness, greed, acquisitiveness, meanness, egotism and self-interest are the traits of success. And while men admire the quality of the first they love the produce of the second.”
“Who wants to be good if he has to be hungry too?” said Richard Frost.
“Oh, it isn’t a matter of hunger. It’s something quite different. The sale of souls to gain the whole world is completely voluntary and almost unanimous — but not quite. Everywhere in the world there are Mack and the boys….

And, of course, people are interested only in themselves. If a story is not about the hearer he will not listen.

I learned to write nice as hell. Birds an' stuff like that, too; not just word writin'. My ol' man'll be sore when he sees me whip out a bird in one stroke. Pa's gonna be mad when he sees me do that. He don't like no fancy stuff like that. He don't even like word writin'. Kinda scare 'im, I guess. Ever' time Pa seen writin', somebody took somepin away from 'im.