Ads are the cave art of the twentieth century. - industrial marketing

The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.

The flaw of target marketing is that it assumes people are indifferent to variety. Suburban white boys won't listen to Rap because supposedly they can't relate to urban black youths hopping around to all beat and no melody. What we get is music segregation on the airwaves and the record racks.

Except for ... people with enough power to tell the studio ‘I’m going to make a movie about dreams and there’s nothing you can do about it,’ ... everything else is driven by marketing, entirely by marketing.