In dieting and in stocks, it is the gut and not the head that determines the results. - Peter Lynch

The best way to handle a situation in which you love the company but not the current price is to make a small commitment and then increase it in the next sell-off.

Only invest what you could afford to lose without that loss having any effect on your daily life in forseable future.

By now you might be wondering what’s the point of investing in a stodgy old company such as IBM, GM, or U.S. Steel? There are several reasons you might do this. First, big companies are less risky, in that they generally are in no danger of going out of business. Second, they are likely to pay a dividend. Third, they have valuable assets that might be sold off at a profit.