Everything about you is part of your branding, about how you are perceived, viewed, thought and spoken about. Great branding enables you to stand out… - Nigel Cumberland

Today knowledge and human capital are becoming an organisation’s key resources, and the ability to find, attract and retain talent has become an essential skill that any successful organization must embrace.

Do you enjoy your work? Are you happy to get out of bed each morning and dress for the office? If you answered ‘no’ to either of these questions, you are not alone. In a 2014 Conference Board survey, 52 per cent of Americans claimed to be unhappy at work and in a recent CIPD study 23 per cent of Britons claimed to be looking for a new job. In the same survey only about one-third claim to feel engaged with their work. You can see the effects of this in absence, stress and depression. In fact, you can see it in the rush hour in the tired and sad-looking faces of so many commuters.

Be careful that your memory is not biased – recalling the negatives and forgetting the positives of past events. It is easy to think that you were hurt or upset in the past when in truth you might have only partially understood or remembered what actually occurred.