a convincing impossibility is preferable to an unconvincing possibility. - Robert McKee

A rule says, “You must do it this way.” A principle says, “This works … and has through all remembered time.

You must shape your story in a way that both expresses your vision and satisfies the audience’s desires.

The substance of story is the gap that splits open between what a human being expects to happen when he takes an action and what really does happen; the rift between expectation and result, probability and necessity.