the failure of language.” “It’s a creative destruction. Out of that failure comes culture. Out of culture comes desire. Out of desire come products. - Steven Kotler

If you’re interested in being your best, your inner monologue needs to support the best you want to be. In fact, when it comes to sustained performance, because doubt and disappointment are constant companions, controlling your thoughts is often the ball game.

At most puppy mills, they pack the dogs into wire cages, usually for the entirety of their lives, often in pitch-black conditions. There are waste collection trays beneath these cages, but they’re rarely emptied. Flies are a constant. With no air-conditioning in the summer and no heat in the winter, dogs freeze to death or die from heatstroke with regularity. During the hottest months, when the cage metal heats up, puppies have been known to cook on the wires. The food is poor and veterinary care infrequent. Open sores, tissue damage, blindness, deafness, ulcers, tooth decay — even rotting jaws because the tooth decay has gotten so bad — are more the rule than the exception.

Those highlight moments forever seared in your memory: that too is group flow in action.