Yet an album is only a diary entry of a moment of time, a snapshot reflection of who the artist is for that period. And no one diary entry is our lif… - Rick Rubin

With each story we tell ourselves, we negate possibility. Reality is diminished. Rooms of the self are walled off. Truth collapses to fit a fictional organizing principle we’ve adopted. As artists, we’re called to let go of these stories, again and again, and blindly put our faith in the curious energy drawing us down the path. The artwork

This doesn’t just apply if your goal is to make art of lasting significance. Even if your goal is to make fast food, it will likely taste better if you experience the best fresh food available to you during the process. Level up your taste.

If we like what we are creating, we don’t have to know why.