There are many audiences you should not build a business around, simply because they will never buy. For example, any business that serves nonprofits… - Ramit Sethi

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There are many audiences you should not build a business around, simply because they will never buy. For example, any business that serves nonprofits is doomed. Nonprofits are not going to pay you. Neither will restaurants or students. Restaurant owners believe they're "too busy" for most services, and students are poor and want to spend their limited money on alcohol. A huge part of your success in business comes from consciously choosing who you're attracting and who you're repelling.

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Alternative Names: Ramit Singh Sethi
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Additional quotes by Ramit Sethi

if you're nervous about investing and just starting out, your biggest danger isn't having a portfolio that's too risky. It's being lazy and overwhelmed and not doing any investing at all. That's why it's important to understand the basics but not get too wrapped up in all the variables and choices.

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