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There are many audiences you should not build a business around, simply because they will never buy. For example, any business that serves nonprofits… - Ramit Sethi
" "There are many audiences you should not build a business around, simply because they will never buy. For example, any business that serves nonprofits is doomed. Nonprofits are not going to pay you. Neither will restaurants or students. Restaurant owners believe they're "too busy" for most services, and students are poor and want to spend their limited money on alcohol. A huge part of your success in business comes from consciously choosing who you're attracting and who you're repelling.
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Ramit Singh Sethi
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There are real ramifications of reading these articles for decades and decades. You start to believe it. You start to think the only way to manage money is to hoard it and create an increasingly long list of noes. Soon, the guilt isn't just coming from money experts and the outside world. It's coming from you.
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