We count it crucial to make regular soundings to find out how the public perceives the rating program, and to measure the approval and disapproval of… - Jack Valenti

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We count it crucial to make regular soundings to find out how the public perceives the rating program, and to measure the approval and disapproval of what we are doing... The rating system isn't perfect but, in an imperfect world, it seems each year to match the expectations of those whom it is designed to serve — parents of America.

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About Jack Valenti

Jack Joseph Valenti (5 September 1921 – 26 April 2007) was an influential American lobbyist and a long-time president of the Motion Picture Association of America (MPAA).

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Alternative Names: Jack Joseph Valenti
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By summer of 1966, the national scene was marked by insurrection on the campus, riots in the streets, rise in women's liberation, protest of the young, doubts about the institution of marriage, abandonment of old guiding slogans, and the crumbling of social traditions. It would have been foolish to believe that movies, that most creative of art forms, could have remained unaffected by the change and torment in our society. The result of all this was the emergence of a "new kind" of American movie — frank and open, and made by filmmakers subject to very few self-imposed restraints.

I sleep each night a little better, a little more confidently, because Lyndon Johnson is my president. For I know he lives and thinks and works to make sure that for all America and indeed, the growing body of the free world, the morning shall always come.

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