American political advisor and lobbyist who served as a Special Assistant to U.S. President Lyndon B. Johnson; also President of the MPAA (1921-2007)
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Technology moves with terrifying speed. If the traffic rules are explicit and understandable, and accompanied by common-sense protective designs, this technology will be an incalculable boon to America, a shot in the arm to our international competitiveness, and a stimulus to our creative industries. If not, then the information superhighway, cyberspace, the Internet, call it what you will, technology will collapse the great wonder of intellectual property. The country will be the loser. Big time.
I knew that the mix of new social currents, the irresistible force of creators determined to make "their" films and the possible intrusion of government into the movie arena demanded my immediate action. ... My first move was to abolish the old and decaying Hays Production Code. I did that immediately. Then on November 1, 1968, we announced the birth of the new voluntary film rating system of the motion picture industry ... the emergence of the voluntary rating system filled the vacuum provided by my dismantling of the Hays Production Code. The movie industry would no longer "approve or disapprove" the content of a film, but we would now see our primary task as giving advance cautionary warnings to parents so that parents could make the decision about the movie-going of their young children.
By summer of 1966, the national scene was marked by insurrection on the campus, riots in the streets, rise in women's liberation, protest of the young, doubts about the institution of marriage, abandonment of old guiding slogans, and the crumbling of social traditions. It would have been foolish to believe that movies, that most creative of art forms, could have remained unaffected by the change and torment in our society. The result of all this was the emergence of a "new kind" of American movie — frank and open, and made by filmmakers subject to very few self-imposed restraints.