The very word ‘success’ has become contaminated by our ideas of someone extraordinary, very rich, etc., and that’s really unhelpful…. Ultimately, to … - Tim Ferriss

I've trained myself to propose solutions instead of ask for them, to elicit responses instead of react, and to be assertive without burning bridges. To have an uncommon lifestyle, you need to develop the uncommon habit of making decisions, both for yourself and for others.

Flavor is, counterintuitively, less than 10% taste and more than 90% smell.

I'd rather write books for 10,000 people who are genuinely changed by them than crank out short-form videos for 10 million people who forget about them within days or minutes.