Consumerism is the worship of the god of quantity; advertis… - John O'Donohue

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Consumerism is the worship of the god of quantity; advertising is its liturgy. Advertising is schooling in false longing.

John O'Donohue

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About John O'Donohue

John O'Donohue (1 January 1956 – 4 January 2008) was an Irish poet, author, priest, and Hegelian philosopher. He was a native Irish speaker, and as an author is best known for popularising Celtic spirituality, especially from his book Anam Cara.

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It is ironic that so often we continue to live like paupers though our inheritance of spirit is so vast.

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The soul is always wiser than the mind, even though we are dependent on the mind to read the soul for us.

Consumerism is the worship of the god of quantity; advertising is its liturgy. Advertising is schooling in false longing. - John O'Donohue

About John O'Donohue

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