Money is the only currency in the family. ...It literally stands in for everything else: love, affection, respect. It's understandable that... my fam… - Mary L. Trump

By 2004, when The Apprentice first aired, Donald's finances were a mess (even with his $170 million cut of my grandfather's estate when he and his siblings sold the properties), and his... "empire" consisted of increasingly desperate branding opportunities such as , , and . That made him an easy target for Burnett. Both Donald and his viewers were the butt of the joke that was The Apprentice, which, despite all evidence to the contrary, presented him as a legitimately successful tycoon.

My Dad was incapable of being what my grandfather wanted and needed him to be. So that was... a lesson that Donald took to heart. He understood on a deep level that to be like Freddy, my Dad, to be kind, to admit to mistakes, to have interests outside of the business and making money, was essentially to be destroyed.

[M]y dad couldn't change who he was, so he was... dismantled over time.