Focus on the moment, not the monsters that may or may not be up ahead. - Ryan Holiday

Beware the calm before the storm.
Hope for the best, prepare for he worst.
The worst is yet to come.
It gets worse before it gets better.
It always takes longer than you expect.

The only guarantee, ever, is that things will go wrong. The only thing we can use to mitigate this is anticipation. Because the only variable we control completely is ourselves.

You cannot have your news instantly and have it done well. You cannot have your news reduced to 140 characters or less without losing large parts of it. You cannot manipulate the news but not expect it to be manipulated against you. You cannot have your news for free; you can only obscure the costs. If as a culture we can learn this lesson, and if we can learn to love the hard work, we will save ourselves much trouble and collateral damage. We must remember: There is no easy way.