The reason for it all, nobody who is actually engaged in it can tell you, except the bosses, who believe that these sacred rites of composing dull le… - Sinclair Lewis

What I fight in Zenith is the standardization of thought, and, of course, the traditions of competition. The real villains of the piece are the clean, kind, industrious Family Men who use every known brand of trickery and cruelty to insure the prosperity of their cubs. The worst thing about these fellows is that they're so good and, in their work at least, so intelligent. You can't hate them properly, and yet their standardized minds are the enemy. ~ Ch. 7

With... small-town life... there are hundreds of thousands... who are not content. The more intelligent young people... flee to the cities... and... stay there, seldom returning even for holidays. The reason, Carol insisted... is an unimaginatively standardized background, a sluggishness of speech and manners, a rigid ruling of the spirit by the desire to appear respectable. It is contentment... the contentment of the quiet dead, who are scornful of the living for their restless walking. It is the prohibition of happiness. It is the slavery self-sought and self-defended. It is dullness made God. A savorless people, gulping tasteless food and sitting afterward, coatless and thoughtless, in rocking-chairs prickly with inane decorations, listening to mechanical music, saying mechanical things about the excellence of Ford automobiles, and viewing themselves as the greatest race in the world.

Fine, large, meaningless, general terms like romance and business can always be related. They take the place of thinking, and are highly useful to optimists and lecturers.