When we want mood experiences, we go to concerts or museums. When we want meaningful emotional experience, we go to the storyteller. - Robert McKee

Once a transition of value creates an emotion, feeling comes into play. Although they're often mistaken for each other, feeling is not emotion. Emotion is a short-term experience that peaks and burns rapidly. Feeling is a long-term, pervasive, sentient background that colors whole days, weeks, even years of our lives. Indeed, a specific feeling often dominates a personality. Each of the core emotions in life - pleasure and pain - has many variations. So which particular negative or positive emotion will we experience? The answer is found in the feeling that surrounds it. For, like adding pigment to a pencil sketch or an orchestra to a melody, feeling makes emotion specific.

"Language composed into dialogue offers a spectrum that runs from mental meanings at one end to sensual experiences at the other. For example, a character might call a singer's voice either "lousy" or "sour." Both terms make sense, but "lousy" is a dead metaphor that once meant "covered with lice." "Sour" still has life. The moment the audience hears "sour," their lips start to pucker. Which line stirs the most inner feeling: "She walks like a model" or "She moves like a slow, hot song"? Dialogue can express the same idea in countless ways, but in general, the more sensory the trope, the deeper and more memorable its effect."

An honest story is at home in one, and only one, place and time.