Change comes from power, and power comes from organization. In order to act, people must get together. - Saul Alinsky

Men don't like to step abruptly out of the security of familiar experience; they need a bridge to cross from their own experience to a new way. A revolutionary organizer must shake up the prevailing patterns of their lives—agitate, create disenchantment and discontent with the current values, to produce, if not a passion for change, at least a passive, affirmative, non-challenging climate.

[T]he fifth rule: Ridicule is man's most potent weapon.

The ninth rule of the ethics of means and ends is that any effective means is automatically judged by the opposition as being unethical.